Adidas decides to sell Kanye West designed shoes after months of turmoil

Adidas CEO Björn Gulden is tasked with steering the company after a disastrous partnership with Kanye WestImage: Daniel Karmann/dpa/picture alliance

“What we will try to do over time is to sell part of these goods and to donate the money to organizations that help us and which also have been hurt by Kanye’s statements,” he said. “When we will do that and how we will do that is not clear but we’re working on it.”

Gulden said Adidas would not donate the shoes outright, due to fears that they may end up on the market in a roundabout way.

Media reports suggest that the selling of the Yeezy gear would in fact help Ye financially, however. Due to a previous agreement between Adidas and Ye, the rapper would receive commissions worth 15% of turnover.

Investors sue Adidas

Adidas is currently being sued by shareholders over its earlier partnership with Ye. The investors behind the case say the company knew about the rapper’s “extreme behavior” but failed to act.

Source: DW 

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