Nile Special awarded most admired Ugandan alcoholic beverages brand

“This recognition is to the team that ensures Nile Special has that consistently refreshing taste over the years, the team in the trade that ensures a Nile Special is within reach for our consumers  and the Ugandan farmers growing quality ingredients for our beer as well as  the consumers who consistently choose Nile Special,” Njuki noted.

Nile Breweries uses homegrown barley, sorghum, maize and cassava to brew its beers.

Currently, NBL has up to 25,000 farmers (15,000 for barley and 10,000 for sorghum) in Northern, Eastern and South-Western Uganda and spends up to Shs109.3Bn on buying produce.

“This recognition is a testament to the effort from our farmers in growing high-quality local ingredients. 100% of our raw material is locally produced, our intention is to support local farmers in Uganda by creating a ready market for their produce. Our agriculture sustainability goal is to have 100% of our direct farmers skilled, connected and financially empowered by 2025.”

Joseph Kanyamunyu the Managing Director Publics Africa, said “This is a great innovation that is aimed at stirring brand consciousness among company owners, and a constant reminder to them to always improve their products and services because consumers are now their watchdogs.”

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