According to the Q2 2022 report, SMS remained the foundational communication channel especially, for Digital Financial Services. Of the 11.8 billion SMSs sent in this quarter, 9.01 billion were Application-to-Person (A2P) messages and 2.76 billion messages were Person-to-Person (P2P) messages.
SMS, above its ubiquitous nature, has other unique unrivalled advantages over other messaging channels, namely:
- Exceptional Open Rates: SMS boasts an impressive 98% open rate, far exceeding that of Facebook Ads, WhatsApp, voice, and radio advertising. This means your message is almost guaranteed to be seen by your target audience, ensuring maximum reach and impact.
- Instant Delivery and High Engagement: SMS messages are delivered within seconds, allowing you to communicate time-sensitive offers or information quickly. Furthermore, people tend to read and respond to text messages much faster than other communication channels, leading to higher engagement rates.
- Cost-Effective Solution: Unlike Facebook Ads and other digital marketing platforms, SMS services offer a cost-effective way to reach your target audience. You can send bulk messages at a fraction of the cost of traditional advertising channels, maximizing your return on investment.
- Personalized and Targeted Messaging: SMS services enable you to segment your audience based on their preferences, purchase history, and demographics. This allows you to send personalized messages tailored to individual needs, resulting in a more meaningful connection with your customers and higher conversion rates.
- Unaffected by Algorithm Changes: Unlike social media platforms like Facebook, SMS services are not subject to algorithm changes. This means your message will always reach your intended audience without being hindered by ever-changing platform rules. By embedding SMS services by Service Cops into your marketing strategy, you’ll be tapping into a powerful communication channel that will significantly enhance your business’s growth and success. Our team of experts is ready to help you implement a seamless SMS marketing campaign tailored to your unique needs.
The author Mathias Kamugasho is the Managing Director for Service Cops Limited, a Ugandan Fintech, ICT and BPO firm whose primary focus is to develop solutions that change how organisations work. The 12-year-old organisation has partnered over the years with 12,000 education institutions, 18 commercial banks, 5 major telecoms and a number of other payment aggregators in Africa.