Spotify Set To Turn Up Ugandan Music Industry

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BY BANKERS REPORTER

Spotify, the world’s leading audio streaming subscription service, is set to launch in Uganda and 40 other African countries later this year.

The platform has more that 345 million monthly active listeners across the globe. Since its launch in 2008, the platform has been inaccessible across the continent with most Africans been unable to download Spotify either on Android or iOS.

The NYE-listed company says it will “offer a world-class audio listening and music discovery experience to listeners”.

The Swedish media giant coincides with a global expansion into 85 new markets across Asia, Europe, Latin America and the Caribbean, the company said.

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The platform offers everyday new music, algorithmic recommendations personalised to each listener’s music taste, and the freedom to engage Spotify across a wide range of devices and app integrations with Snapchat, Samsung, Tinder, Google Maps, Nike, and more.

“We are incredibly excited about the opportunity to bring together creators and listeners around the world. As we’ve expanded our international reach over the years, we’ve connected over 8 million artists with listeners across nearly every continent, putting Spotify firmly at the heart of the global audio economy,” said Alex Norström, Chief Freemium Business Officer of Spotify.

“Launching in these new markets is a key next step to fulfilling our ongoing commitment to building a truly borderless audio ecosystem.”

“African creators have always pushed boundaries, innovating and creating incredible sounds and starting from today we are giving them access and the opportunity to connect with a global audience of fans. By bringing in a best in class product and a localized experience made for Africa, we will contribute to boosting the growth of the local streaming ecosystem,” said Phiona Okumu, Spotify Head of Music Sub-Saharan Africa.

“We hope our new listeners are going to love the revolutionary audio experience we are bringing to the rest of the continent.”


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